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Define your own metrics for success
Articles
Charity Dunning
Define Your Own Metrics for Success + Federal Reserve Case Study

Important to your overall digital marketing strategy is how you define success and failure. There’s a lot more to marketing than questionably-defined conversions. You are the purveyor of your service department. You define your metrics for your success. Create a definition that makes sense to your dealership business. When it comes to analytics and data, trust but verify! The numbers are shockingly easy to fudge and I’ll show you just one real-world case study of how that’s been done on a country-wide scale.

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Don’t Let the Numbers Fool You
Articles
Charity Dunning
Don’t Let the Numbers Fool You

Data tells the ultimate truth, yes? Only under the condition that they are presented neutrally. There are endless ways to manipulate their representation—which can fool nearly everyone.

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Inform and Convert Fixed Ops Digital Customers​
Articles
Charity Dunning
Are You Losing Your Fixed Ops Digital Customers?

Enhance your customers’ online journey! Learn how to improve organic search rankings, optimize SEO landing pages, and get more conversions. Educate your online visitors and turn those visitors into leads with these fixed ops digital resources.

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