Russell and I have known each for 19 years, through two companies, and through a thousand different issues that he's helped me with at our dealerships. Through it all, Russell has always been there to help me. When technology is not perfect, we need a new feature, or we just need something done right now, he has always been there to take care of us - always the consummate professional. And, over time, we've become friends. He is not just about business, but about developing relationships, which are critical in this business. Vendors come and go, but people who care about you are rare, and he is one of the rare ones. He's told me about FixedOPS Marketing, and I believe he truly is the right person to fix the marketing challenges we have in this industry. His character and integrity, plus his company's great product ideas, make him one of the absolute best vendor-partners for our group of dealerships.