Let’s help you define your own metrics for success! Let’s deep dive into the old adage “trust but verify!” We help you do this through metric data, website traffic, and dollars per RO. We’ll help you decipher dirty data vs. real and useful data!

Then, we’ll jump into native video marketing. (We know… sounds expensive and time-consuming. But it’s not!) We’ll show you how to automate dealership-branded service videos that your advisors can use to decrease declined services and increase your dollars per RO.

Lastly, we’ll explore which is more important: customer experience or relationship building. We’ll show you what the expert automotive trainers say and explore the topic as deeply as you want to go!

The resources and knowledge in this guidebook are accumulated from experts with years of experience in automotive, industry voices who are the most successful in their fields, and through tried-and-true application. We packed as much knowledge and information into this guidebook as possible. Enjoy!