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Category: News

PERFORMANCE - Video library technologyFixedOPS Marketing often makes and reports on the latest news in the fixed ops industry. Check out the latest news at fixedopsmarketing.com.

Driving Success: How to Bridge the Gap Between Dealership Departments

Driving Success: How to Bridge the Gap Between Dealership Departments How to Bridge the Gap Between Dealership Departments

Do you have division in your dealership? Are projects launched by one department hurting others, is turnover high and staff grumpy? In this blog post, we will explore strategies that eliminate silos and foster a culture of collaboration and respect.

Join us at NADA 2023 at Booth #6849

Join us at NADA 2023 at Booth #6849 Save the date National Automobile Dealers Association (NADA) 2023

National Automobile Dealers Association (NADA) 2023 will be HUGE! We’ll be presenting on How Electric Vehicles Will Change Fixed Operations. We’ll be interviewing automotive experts at the booth for the What the Fixed Ops?! podcast.

Want to be on the show? Come visit us at booth #6849 in the afternoon!

Everyone is welcome to stop by! Join in on the giveaways, raffles, and check out the most out-of-this-world booth at the show!

How EV Batteries, Politics, and Other Factors Affect EV Adoption in Fixed Ops – Digital Dealer 2022

How EV Batteries, Politics, and Other Factors Affect EV Adoption in Fixed Ops – Digital Dealer 2022 Join the Digital Dealer session How EV Batteries, Politics, and Other Factors Affect EV Adoption in Fixed Ops - Las Vegas 2022.

Join the Digital Dealer session How EV Batteries, Politics, and Other Factors Affect EV Adoption in Fixed Ops – Las Vegas 2022.

BOP Ep 12: The Biggest Difference In Leadership vs Management in Parenting with Jason Harris

BOP Ep 12: The Biggest Difference In Leadership vs Management in Parenting with Jason Harris BOP Ep 12: The Biggest Difference In Leadership vs Management in Parenting

Jason Harris and Russell B. Hill talk about leadership in parenting and the influence we have on our children in the Business of Parenting Podcast!

Define Your Own Metrics for Success + Federal Reserve Case Study

Define Your Own Metrics for Success + Federal Reserve Case Study Define your own metrics for success

Important to your overall digital marketing strategy is how you define success and failure. There’s a lot more to marketing than questionably-defined conversions. You are the purveyor of your service department. You define your metrics for your success. Create a definition that makes sense to your dealership business. When it comes to analytics and data, trust but verify! The numbers are shockingly easy to fudge and I’ll show you just one real-world case study of how that’s been done on a country-wide scale.