Fixed Ops Solutions That Are Different

There are a few companies that operate in the fixed ops marketing space, each with their area of focus. Being from the automotive industry, FixedOPS Marketing’s founders saw the gaps in current digital marketing solutions and set out to fill those gaps with modern technology and a fresh perspective on video marketing and automation.

Here is how we are different from other fixed ops digital marketing companies:

• Conversions – We offer consumer-friendly conversion tools that engage customers with reportable, provable results. Our conversions show dealerships who converted by texting, emailing, calling, filling out an online form, etc., when they converted, and on which offers they converted. All of our conversions can be routed to the dealership CRM or service BDC for additional follow-up. We are accountable for the results.

• Video Marketing – The FixedOPS Marketing video library focuses on building the value proposition of the dealership, the dealership’s services, and the OEM parts. This is done by educating the consumer—on the dealership’s behalf—on every single offer. We offer over 150 videos, branded and unbranded, that are more detailed, informative, and effective at building the value of the dealership as a service provider.

• Google My Business – Automation is key. All of the dealership’s offers are automatically pushed to GMB on a regular basis. We also offer a drip function, so specials (or service coupons) will be fresh and relevant on Google throughout the month. Between GMB and our SEO landing pages, our dealerships see a massive increase in organic traffic, many placing #1 or #2 for their service and parts offers in their area.

• Reporting – We track a wide variety of readable data points, including traffic, conversions, leads, video views, and other important data. We are also able to track traffic and results from paid campaigns, so the dealer can easily see how their paid campaigns (PCC) are performing, which is often much easier and simpler to read compared to the Google Analytics platform.

• SEO – We build landing pages with offers and additional video content in order to educate dealership consumers. These pages complement the primary offers page and drive customers looking for common services to a purpose-built destination for them to learn more and convert. Unlike other fixed ops digital companies, we primarily focus on service specials and video marketing to engage the customer. We offer several tools to convert visitors into paying service customers, while also proving those results to dealership management. No SEO solution will matter if it’s not converting visitors into paying customers.

• Email Marketing – FixedOPS Marketing offers a free email builder in every single marketing package we offer. Emails can be built within a few seconds to a few minutes with our prepopulated technology and are sent out via the CRM or service marketing tool (such as Dealer FX) as often as needed. This solution includes existing offers, video marketing, custom landing pages, and more. We’ve seen these campaigns produce massive amounts of traffic and conversions.

FixedOPS Marketing offers more than a simple coupon and SEO solution. Our focus from day one has been on building a complete video marketing solution. Our guiding principle is a dedication to the customer, and focusing on educating and engaging customers with modern tools and technology.

And finally, with the launch of the PRESTIGE platform, dealers have the ability to create customized, branded dealership videos for each and every offer that can be used in all marketing channels, including PPC, complete with offer details and call tracking numbers. A powerful solution for one low cost and simple to use, with videos being created or updated in just three minutes to be automatically pushed to the dealer’s YouTube and Facebook accounts.