How Independents are Stealing your service customers (and what you can do about it)
Approximately 7 out of 10 customers defect to independent repair shops or other service providers. The numbers don’t lie. In this guide, we discuss what dealers can do about lost customers.
The numbers don’t lie—by the time a vehicle’s warranty expires, nearly 70% of customers leave dealership service departments for independent repair shops. This customer exodus represents a major loss in revenue for fixed ops departments, and if not addressed, it will continue to impact your bottom line.
In this guidebook, we’ll discuss the key reasons behind customer defection: Why are your customers leaving? And, more importantly, how to win them back.
In this guide, dealers can get strategies to retain more customers, increase ROs, and outperform independent competitors!
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RETAIN MORE CUSTOMERS
Instead of watching customers slip away, dealers can actively compete by addressing factors that drive defections.
INCREASE
RO'S
Grow your RO's and lines per RO with these simple strategies that keep customers coming back.
OUTPERFORM INDEPENDENTS
Know what the independents are doing and how to outmaneuver them with these simple strategies.
FIXED OPS MARKETING SOLUTIONS
ADVANTAGE
A simple and effective marketing solution for fixed operations that engages and converts customers with modern conversion tools.
ADVANTAGE+
A simple and effective video marketing solution for fixed operations that engages and converts customers with modern conversion tools.
PERFORMANCE
A complete digital marketing platform for fixed operations, which includes video marketing, SEO, landing pages, Google Business Profile integration, and email marketing templates.
PRESTIGE
PRESTIGE is the most comprehensive, interconnected, and personalized video marketing platform available to car dealerships with unlimited customized, dealership-branded offer videos, and automatic integration with Facebook, Instagram & YouTube.
