Define your own metrics for success
Charity Dunning
Define Your Own Metrics for Success + Federal Reserve Case Study

Important to your overall digital marketing strategy is how you define success and failure. There’s a lot more to marketing than questionably-defined conversions. You are the purveyor of your service department. You define your metrics for your success. Create a definition that makes sense to your dealership business. When it comes to analytics and data, trust but verify! The numbers are shockingly easy to fudge and I’ll show you just one real-world case study of how that’s been done on a country-wide scale.

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