15 Service Marketing Mistakes and Misconceptions

Service managers tell us all the time about marketing in their service departments and the hurdles and frustrations they experience on a daily basis. Below are just some of the mistakes service managers make and the misconceptions they have when it comes to service department marketing.

1. The service department brings in the most revenue from the dealership, so why isn’t service marketing at the forefront of marketing spending?
2. Not sending triggered and scheduled email campaigns is ‘no big deal.” Wrong! We’ll discuss how the service department misses out and loses profits when they don’t keep in communication with their customers.
3. Service managers aren’t graphic designers, so why do they have to design and create marketing material? We’ll show you the role graphic design plays into your brand and reputation.
4. Graphic design doesn’t have to have a consistent look. Wrong! We’ll show you how having a different look in emails to text messages to the website will leave a bad taste in customers’ mouths.
5. Nothing you’re doing is attracting new business. Wrong! There’s so much you can do to get more customers in your doors, paying more for premium services. We’ll cover that in this webinar.
6. It’s no big deal if my service pages don’t appear in organic search results. Wrong! We’ll cover why it’s imperative to appear in search results and how you can do it easily.
7. Nothing is automated, therefore, nothing gets done. This is a huge, often overlooked, problem. We’ll talk about how you can solve it.
8. No BDC = No calls being made. No one wants a phone call anyway. We’ll show you how to keep in contact with customers without a BDC. 
9. My service marketing doesn’t work because it’s unattractive. That can affect your results, but you don’t have to design the look yourself! We’ll show you why.
10. The service webpage is simply unusable and we don’t have the time to maintain or redo it. That’s fine! We’ll show you a simple and effective fix!
11. We have a service website, buts it’s messy and inconsistent. There’s a simple fix for service managers, and we’ll talk about it.
12. We don’t update our service specials because they are always outdated anyway. It makes us look like we don’t have our act together. Again, FixedOPS Marketing has a simple solution for you.
13. Service departments are often unaware of what they’re missing when it comes to modern marketing tools.
14. Another mistake is believing you have ‘enough’ customers. That might be the case, but you can always get more lines per RO. We’ll show you how!
15. My service page doesn’t convert, so why bother? We’ll show you how much you are missing by thinking this misconception.

Fixed Ops Mastermind offers FREE registration to attend the Wednesday webinars. Join us in attending this webinar!

If you can’t make this webinar, join us on the next webinar on November 4th at 11:00AM PT.