Ed Roberts of Bozard Ford and Natasha Fay Cox of Quantum5 join us on this NADA 2023 special edition of What the Fixed Ops?!
Charity Dunning
Define Your Own Metrics for Success + Federal Reserve Case Study
Important to your overall digital marketing strategy is how you define success and failure. There’s a lot more to marketing than questionably-defined conversions. You are the purveyor of your service department. You define your metrics for your success. Create a definition that makes sense to your dealership business. When it comes to analytics and data, trust but verify! The numbers are shockingly easy to fudge and I’ll show you just one real-world case study of how that’s been done on a country-wide scale.
Driving Success: How to Bridge the Gap Between Dealership Departments
Do you have division in your dealership? Are projects launched by one department hurting others, is turnover high and staff grumpy? In this blog post, we will explore strategies that eliminate silos and foster a culture of collaboration and respect.
Don’t Let the Numbers Fool You
Data tells the ultimate truth, yes? Only under the condition that they are presented neutrally. There are endless ways to manipulate their representation—which can fool nearly everyone.
Don’t Miss January 2021’s Fixed Ops News
This month we launch email marketing templates – free to all clients. We visit the guys over at Car Guy Coffee podcast. See what else here!
Don’t Bore Your Customers | P15 – Beyond the Wrench with Jay Goninen #shorts
Jay Goninen with Beyond the Wrench and Russell B. Hill discuss how dealerships can work to not bore their customers when it comes to service marketing.
Does Technology Help or Hurt the Service Department?
The integration of technology has transformed many aspects of dealership operations, but it also poses challenges when misapplied or underutilized.
Do something today that your future self will thank you for! / March 2020 Newsletter
View the FixedOPS Marketing March 2020 Newsletter for our latest updates on technology developed for service specials and coupons.
DFW Business Podcast with Russell B. Hill
A fun discussion with FixedOps Marketing Co-Founder Russell Hill. We discussed the changes that have taken place in the automotive space, specifically how dealerships manage their service department and how customers can have a better experience. We also discuss a lot about personal growth and development with some extremely high-value points Russell makes.
Dealer Discourse Podcast with Foundation Automotive Group
What a professional group of automotive experts at Dealer Discourse! Join us as we chat about the meat and potatoes of fixed operations and how we strive to run a better business.
