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Charity Dunning

Fire Your Fixed Ops Digital Marketing Company if They’re Not Doing These 5 Things!

Fire Your Fixed Ops Digital Marketing Company if They’re Not Doing These 5 Things! Fire Your Fixed Ops Digital Marketing Company if They’re Not Doing These 5 Things!

You should know the effectiveness of your service marketing solution! Is your fixed ops digital marketing solution working? Are you getting conversions – which is the most important online metric to your fixed ops department? Can you PROVE where those conversions came from?

Define Your Own Metrics for Success + Federal Reserve Case Study

Define Your Own Metrics for Success + Federal Reserve Case Study Define your own metrics for success

Important to your overall digital marketing strategy is how you define success and failure. There’s a lot more to marketing than questionably-defined conversions. You are the purveyor of your service department. You define your metrics for your success. Create a definition that makes sense to your dealership business. When it comes to analytics and data, trust but verify! The numbers are shockingly easy to fudge and I’ll show you just one real-world case study of how that’s been done on a country-wide scale.