fbpx

Month: November 2021

Visual Cues: How Does Video Change Engagement?

Visual Cues: How Does Video Change Engagement? Visual Cues: How Does Video Change Engagement?

Facebook-f Linkedin Twitter Youtube Instagram Phone SCHEDULE A DEMO DEALER LOGIN Visual Cues: How Does Video Change Engagement? From humble beginnings on film and tv, innovative uses of video on social media and websites has seen explosive growth of the video medium. As of last year, video now accounts for more than 80% of all […]

Define Your Own Metrics for Success + Federal Reserve Case Study

Define Your Own Metrics for Success + Federal Reserve Case Study Define your own metrics for success

Important to your overall digital marketing strategy is how you define success and failure. There’s a lot more to marketing than questionably-defined conversions. You are the purveyor of your service department. You define your metrics for your success. Create a definition that makes sense to your dealership business. When it comes to analytics and data, trust but verify! The numbers are shockingly easy to fudge and I’ll show you just one real-world case study of how that’s been done on a country-wide scale.