In today’s digital-first world, dealership service and parts departments are no longer just competing with other franchises – they’re up against the lightning-fast expectations of Amazon, Uber, and mobile-first experiences. For fixed operations to thrive, embracing a digital transformation isn’t just smart – it’s essential.
Millennials and Gen Z Are Leading the Charge
Millennials and Gen Z now represent a growing majority of vehicle owners. These digitally native generations expect frictionless, mobile-friendly experiences in every interaction – including car service. They’re not going to call your service department to ask about pricing or availability. They’re going online. If they don’t find you – or if your online presence looks outdated or clunky – they’ll bounce to a competitor who’s easier to engage with.
At FixedOPS Marketing, we’ve seen firsthand how a modern, mobile-optimized presence can dramatically improve engagement and revenue. Our PERFORMANCE solution is designed to meet consumers where they are, delivering a streamlined, dealership-branded experience that makes scheduling service as easy as ordering takeout.
Your Website Is Your New Service Drive
A dealership’s service experience no longer just starts when a customer pulls into the lane – it starts the moment they visit your website. This means your site should be more than just a contact page and a generic list of stagnant service coupons that users can’t interact with. It should be intuitive, personalized, compelling, and educational.
Our video marketing and full-service marketing solution present dynamic, data-driven offers and pricing with real-time updates. This gives customers clarity and confidence, while also helping service departments drive more high-margin work. When paired with tools like dealership-branded educational videos and SEO integrations, you create an experience that builds trust and transparency – exactly what Gen Z and Millennials crave.
Video Is the Secret Sauce
Younger consumers don’t want to be “sold to” – they want to be educated. Video is one of the most powerful tools you can use to create confidence and drive traffic to your service lane. 57% of Gen Z and 73% of all consumers use short videos for product research, highlighting the importance of video content in influencing purchasing decisions.
With FixedOPS Marketing, your dealership can deliver high-quality, dealership-branded videos that explain common services, promote monthly specials, and educate your customers. These videos not only enhance SEO but also significantly improve user engagement and increase the likelihood of conversion. Our tools also collect customer data profiles, so you can reach out to these customers, even if they do not fill out a form. Identity resolution is the most modern and effective form of digital marketing today.
Digital Retailing Isn’t Just for Sales
Just as digital retailing has transformed the car-buying experience, it’s doing the same for service. From online check-in to real-time appointments and automated follow-ups, customers want the same convenience and personalization they get in every other part of their lives.
The good news? You don’t have to build these tools from scratch. FixedOPS Marketing provides integrated solutions that work seamlessly with your existing website, operate 24/7/365, and integrate with your DMS, creating a consistent experience from web to lane.
Customer Expectations Have Changed. Has Your Service Department?
In a time when convenience often trumps brand loyalty, the dealerships that invest in digital tools will be the ones that win repeat business, word-of-mouth referrals, and retain more customers. A robust online presence isn’t just nice to have anymore – it’s your most powerful service advisor, open 24/7, ready to build trust with the next generation of drivers.
If your service department is still relying on phone calls, paper menus, and static coupons, now’s the time to rethink your digital strategy. FixedOPS Marketing’s solutions can help any fixed operations department get you there.
About FixedOPS Marketing
FixedOPS Marketing is the original video marketing and full-service marketing solution for fixed operations. We offer a variety of SEO, video and couponing solutions that include automated dealership-branded videos, social media automation, custom landing pages, transparent multi-channel reporting, Google Business Profile and social media drip campaigns, video SEO, email marketing, lead generation, conversion tools, and more.
Our solutions live within and enhance your website, running 24x7x365, are fully automated, and are compatible on any device. We manage the details for you, send out reporting automatically, and reach out to you monthly to review results and suggest offers. A fully-functioning admin is always available to you.
On average, dealers see 20% or better conversion rates with our solution, an increase in organic traffic, and more lines per RO. We manage it all for you. No logins or passwords required.
