Increase Service Technician Profitability Handbook

2026 will see a shortage of 46,000 Service Advisors! Hiring new talent will be an ongoing issue for dealerships. What kind of training can you provide to your current Service Advisors to maximize their profitability and productivity? We outline tools that your Service Advisors can use today to better upsell and educate their customers.

Improve your service technician profitability with these marketing tactics.

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FIXED OPS TECHNOLOGY

There is inexpensive and practical technology available to service departments that help Service Advisors increase lines per RO - right on the service floor.

VIDEO MARKETING

Can video be used to sell, even face-to-face? You bet! We'll show you how.

FIXED OPS MARKETING

Not all Service Advisors are salespeople. Decreased declined services and increase your revenue with these standard tools.

FIXED OPS RESOURCES

How to Hire and Retain Service Advisors in the Automotive Talent Drought

Includes Guide for Service Advisors on how to Increase Lines and Revenue Per RO

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KPI Benchmarks for Productivity and Efficiency in Fixed Operations

Here, we’ll cover some of the most important KPIs, critical to your service department.

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Increase Service Technician Profitability Handbook

Improve the profitability of the service technicians with these marketing tactics!

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10 Tips to Increased Service Department Profitability

Are you ready to set your service department up for success in 2021? Use this checklist to ramp up your fixed ops profits with this free service department ebook!

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The Smoke and Mirrors of Service Marketing + Product Comparison Guide

Do you feel like you’re paying way too much for a mediocre marketing solution? We’ve broken down the quality features of service marketing solutions for you and created a product comparison guide to help you compare services.

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Optimize Google My Business for Fixed Operations - Interactive Handbook

Is your fixed ops department ranking top in organic search results? Google My Business is a free and easy tool to get your fixed ops department ranked first in organic online traffic. This handbook will show you how!

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The LinkedIn Strategy Playbook for Fixed Operations

Get a head start on your LinkedIn strategy with this playbook, specifically for managers in fixed ops. Learn how to improve your branding and increase leads through LinkedIn!

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The Service Director's Guide to Increased Profitability

When profits in the fixed ops department stagnate and you’re at a loss of what to try next, use this guide to help you find ways to increase service department profitability. We also help you work out a marketing plan and budget with a template that includes automatic formulas!

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ADVANTAGE

A simple and effective marketing solution for fixed operations that engages and converts customers with modern conversion tools.

ADVANTAGE+

A simple and effective video marketing solution for fixed operations that engages and converts customers with modern conversion tools.

PERFORMANCE

A complete digital marketing platform for fixed operations, which includes video marketing, SEO, landing pages, Google Business Profile integration, and email marketing templates.

PRESTIGE

PRESTIGE is the most comprehensive, interconnected, and personalized video marketing platform available to car dealerships with unlimited customized, dealership-branded offer videos, and automatic integration with Facebook and YouTube.