Increase Service Technician Profitability Handbook

2026 will see a shortage of 46,000 Service Advisors! Hiring new talent will be an ongoing issue for dealerships. What kind of training can you provide to your current Service Advisors to maximize their profitability and productivity? We outline tools that your Service Advisors can use today to better upsell and educate their customers.

Improve your service technician profitability with these marketing tactics.

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FIXED OPS TECHNOLOGY

There is inexpensive and practical technology available to service departments that help Service Advisors increase lines per RO - right on the service floor.

VIDEO MARKETING

Can video be used to sell, even face-to-face? You bet! We'll show you how.

FIXED OPS MARKETING

Not all Service Advisors are salespeople. Decreased declined services and increase your revenue with these standard tools.

FIXED OPS RESOURCES

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ADVANTAGE

A simple and effective marketing solution for fixed operations that engages and converts customers with modern conversion tools.

ADVANTAGE+

A simple and effective video marketing solution for fixed operations that engages and converts customers with modern conversion tools.

PERFORMANCE

A complete digital marketing platform for fixed operations, which includes video marketing, SEO, landing pages, Google Business Profile integration, and email marketing templates.

PRESTIGE

PRESTIGE is the most comprehensive, interconnected, and personalized video marketing platform available to car dealerships with unlimited customized, dealership-branded offer videos, and automatic integration with Facebook and YouTube.