Are You Losing Your Fixed Ops Digital Customers?

Web traffic is important to your business, but not as important as leads or conversions. It’s important to ask yourself: Are customers finding the information they are looking for directly on your service website? If customers have questions, what options do you give them to get answers? For a more in-depth look at KPIs and conversions, check out the downloadable guide KPI Benchmarks for Efficiency and Productivity in Fixed Operations. 

With 33% of automotive research being done on mobile devices, it’s important to look at how your customers convert and how they’d prefer to convert. If you only offer your online customers the ability to call the dealership, perhaps it’s time to cater to more than one customer-type. Different customers of various demographics and backgrounds prefer to convert in different ways, including text, email, phone, form field, or old fashion print and bring in. 

Arguably most important is video marketing. Fixed operations doesn’t always do a great job in educating the customer on the value of specific services. With over 80% of online consumers going on the web to simply consume video content, we made the decision to offer custom, automated, dealership-branded service content available to our service customers. Video watch time alone has grown over 65% in the last two years, which is why we’ve created a library of over 150 service-specific videos that Fixed Ops Managers can pull and customize at any time to distribute automatically to their social media and YouTube channels.

Although this is a very simplified breakdown of where you can start to increase the amount of website traffic and online leads and conversions, there is so much more to know about marketing in fixed operations.