FixedOPS Marketing’s founders saw the gaps in existing fixed ops solutions and set out to fill those gaps with modern technology and a fresh perspective on video marketing and automation.
Category: News
FixedOPS Marketing often makes and reports on the latest news in the fixed ops industry. Check out the latest news at fixedopsmarketing.com.
Fixed Ops Mastermind Webinar: 21st Century Marketing After COVID
Service marketing is desperately behind industry-wide. Let us help guide you, with the support of Fixed Ops Mastermind, in showing you what service marketing looks like in the digital age and how it should work for your service center.
Fixed Ops Mastermind Webinar | Enough Telling You, Let’s Show You
Join us for a full service department marketing recap and demo on November 4th at 11:00 AM PT, with Fixed Ops Mastermind!
Fixed Ops Mastermind Webinar | 15 Service Marketing Mistakes and Misconceptions
We hear a lot of complaints from service managers and directors about their service marketing frustrations. In this webinar, we’ll cover 15 service marketing mistakes and misconceptions.
Fixed Ops 5 Podcast-Corey Smith and Russell B. Hill-Dealership Marketing During Shortages
Join Corey Smith with Fixed Ops 5 Podcast as he talks to Russell B. Hill about how to address dealership marketing during widespread shortages, including how a loss of revenue can be made up in the service department, how to increase efficiencies, and how service staff can get more business into their service department.
Everything Has Changed. HAVE YOU?
Modern communication platform: customers can text, email, call, map, print,
schedule service, and get directions. Educate your customers beyond oil changes with embedded videos. Increase your lines per RO.
Entice Customers Now – Take a Look at Your Website
Make sure that your website is in the best position to convert customers. People are looking for deals more than they ever have. Make those deals worth it.
Define Your Own Metrics for Success + Federal Reserve Case Study
Important to your overall digital marketing strategy is how you define success and failure. There’s a lot more to marketing than questionably-defined conversions. You are the purveyor of your service department. You define your metrics for your success. Create a definition that makes sense to your dealership business. When it comes to analytics and data, trust but verify! The numbers are shockingly easy to fudge and I’ll show you just one real-world case study of how that’s been done on a country-wide scale.
Driving Success: How to Bridge the Gap Between Dealership Departments
Do you have division in your dealership? Are projects launched by one department hurting others, is turnover high and staff grumpy? In this blog post, we will explore strategies that eliminate silos and foster a culture of collaboration and respect.
Don’t Let the Numbers Fool You
Data tells the ultimate truth, yes? Only under the condition that they are presented neutrally. There are endless ways to manipulate their representation—which can fool nearly everyone.
