Competing with Dealerships with High-Budget Marketing Departments

Fixed Ops Managers are busy people and not every dealership has the budget that large-scale dealerships have the benefit of employing. Today we’ll explore some ways that fixed operations can genuinely compete with dealerships when it comes to service marketing.

Video Marketing

With over 80% of purchasers consuming video online today, it’s imperative that service departments use video to educate and communicate with their customers. 

The problem: Video is expensive and time consuming to produce for dealerships with small marketing budgets. In addition, service prices are constantly changing and other small changes are required to host and maintain video content.

The solution: Easily access over 150 videos that feature the benefits of the maintenance and repair services you offer. Dealerships can choose between their own dealership-branded content created in minutes or ready-to-go service videos to feature on their service and parts specials page, email marketing campaigns, mobile marketing, and any other marketing channels which you use to communicate with and upsell to your customers. Thankfully, this is just one aspect of the service solution we offer, PERFORMANCE, which starts at only $799. 

Email Marketing

As a traditional form of communicating with customers, email marketing still prevails as one of the leading ways consumers prefer to communicate. 

The Problem: In many dealerships, email communication is falling behind, and customers are not getting communication about needed services or declined services. Email marketing takes a talented team to design, target and implement. Not to mention, any email marketing solution should cleanly integrate into your current software and not be overwhelming to your current systems.

The Solution: If you currently use any form of HTML in building your email marketing campaigns, FixedOPS Marketing offers a free email marketing solution to all of its customers. With drag and drop features, simply build an email from our existing templates of videos, service specials, and landing pages, and download the HTML to copy and paste into your email marketing solution. Unlimited and seasonal templates are available and designed for a consistent look across all your service marketing.

Service Website

So many dealerships neglect their service website altogether. With outdated or nonexistent service specials that don’t convert customers, service websites often fail to attract customers or convert leads. 

The Problem: Apart from what has already been mentioned above, when service websites are consistently neglected, this drags down organic search results, and therefore the overall dealership website, resulting in fewer leads over time. 

The Solution: You don’t need to spend hours or hire full-time staff to manage your service website. FixedOPS Marketing builds and runs your service website automatically and it’s built to live inside your existing website. Our video solution offers six ways to convert customers and each special contains its own landing page. Your Account Manager will contact your company representative monthly to make sure the prices and details are always up-to-date for as little as $399.

For more information on service websites and ramping up your productivity and profitability, download these free guidebooks: KPI Benchmarks for Efficiency and Productivity in Fixed Operations, The Service Director’s Guide to Increased Profitability, and 10 Tips to Increase Service Department Profitability.

Google My Business

Google My Business is a free service offered by Google to submit dealership details and create posts and content that significantly improves your organic search ranking. Apart from being free and easy to use, it does take a dedicated team member to maintain and post to on a regular basis. 

The Problem: There’s a bit of a learning curve to using Google My Business which requires a qualified person to spend the time and energy to run and maintain. Fixed ops directors simply don’t have the time to manage these kinds of tools, regardless of how beneficial they are to your dealership.

The Solution: FixedOPS Marketing automates this process for you and sends all of your video marketing and service specials to Google My Business on a regular basis. There’s nothing more that you need to do to manage this service and it’s free to all our customers! The results include #1 and #2 positions on Google organic search results. 

Learn more about Google My Business with this free downloadable guide: Optimize Google My Business for Fixed Operations.

Social Media Marketing

Social media marketing is arguably one of the most important aspects of digital marketing for any business. Social media is free and with time and effort can reach a great deal of people of various fresh demographics and age groups.

The Problem: Social media marketing is time consuming! Creating posts, scheduling them out for all networks with the correct specifications and branding certainly requires daily maintenance. The social media team at FixedOPS Marketing spends at least three hours a day alone just on social media marketing! Fixed Ops Managers don’t have that kind of time!

The Solution: FixedOPS Marketing realized this problem immediately and set up to launch an automated platform for dealerships to utilize that not only creates social media posts with consistent branding, but automatically pushes these posts out to your social networks on a regular basis. 

We offer a handy free downloadable guide for anyone looking to ramp up their LinkedIn service marketing, The LinkedIn Strategy Playbook.

In Conclusion

New technology is available to fixed operations that designs, builds and automates all your various marketing needs for one low monthly price. There are plenty of tools available to you that enable you to compete with dealerships who have the benefits of large marketing budgets and teams. All of these tools integrate into your existing systems. 

We understand that integrating new technology can be challenging, but we make it easy by managing all of it for you and offering you a risk-free, cancel anytime policy. Our solutions start at $399. We encourage you to request a 15 minute demo and we’ll show you how we can transform your service marketing with very little effort on your part. 

If you’re looking into service marketing for your fixed operations department, check out this handy free downloadable guidebook to help you in your search, Facts About Service Marketing + Product Comparison Guide.