Automobile dealership’s survival during the COVID-19 pandemic may very well rely on the horsepower of their fixed operations departments.
Historically, during difficult economic times, the “back end is the backbone of the business,” explains FIXED OPS MARKETING co-founder, Russell Hill.
In a concentrated effort to give dealerships a ‘hand-up’ during this crisis, FIXED OPS MARKETING is offering their digital marketing program to service departments for the months of May and June at no charge and also waiving any setup fee. They do not require any contracts to be signed.
FIXED OPS MARKETING’S brand new digital technology program offers service and parts departments high-impact, low cost, engaging and educational coupons that allow consumers to communicate with the dealership the way they want to – by phone, text, email, print.
The program runs 24/7, requires no logins or passwords and doesn’t need to be managed on a weekly basis. With staffing at automobile dealerships currently challenged, this is an invaluable tool in their toolbox to assist them in not only converting new customers (customized monthly reports show how the customers converted) but maintaining effective communication with their current database.
Many sales departments have been forced to close their doors for the duration of this challenging health crisis but what is NOT closed is the service department as they are classified as “essential service.”
With consumers confined to their homes, they are spending exponentially more time on their computers, visiting dealership’s websites and looking for deals. Though it may take time for consumer confidence in large purchases like automobiles and homes to rebound, people NEED to have their automobiles running efficiency.
Developers anticipate ‘FIXED OPS MARKETING” to be the mantra while dealerships drive their way out of this unexpected business interruption.
There is a library of over 200 coupons to select from and those of preferred providers such as BG and Wynns also come with educational embedded videos for increased impact!
For more information and to take advantage of this offer contact: Donna Clementoni at FIXED OPS MARKETING AT 856-770-4640 or donna@fixedopsmarketing.com and mention the offer code REBOUND.
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