Top Video Marketing Practices for Dealerships

Here’s a glimpse of what you’ll learn: 

• How Russell Hill started working in the automotive industry

• How Russell helps dealerships drive store traffic through video marketing

• Russell explains how his business has been impacted by the COVID-19 pandemic

• The biggest challenges dealerships face with fixed ops marketing

• Russell’s thoughts on servicing electric vehicles (EVs)

• Russell’s advice for optimizing your website

In this episode…

As the economy continues to recover and more people take their cars out to go to work, spend time with family, or go on road trips, the number of cars driving into dealerships for servicing has skyrocketed. What does this mean? Simple: if dealerships take advantage of this increased demand, they stand a big chance of increasing their revenue.

With growing video consumption among many consumers, it is important that dealerships deliver engaging video content to share with their audience. According to Russell Hill, the Managing Partner at FixedOPS Marketing, dealerships should use video to share news, educate their audience, and talk about their products.

In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Russell Hill, a Managing Partner at FixedOPS Marketing, to find out how Russell leverages video marketing to help dealerships drive more traffic to their website. They discuss how fixed ops services were impacted by the COVID-19 pandemic, servicing electric vehicles (EVs), and how to optimize your website for conversions.