According to FixedOPS Magazine, the tire wars are on!
Dealers have had less than 10% share of the tire replacement market for more than 20 years. Competitors like quick lubes are taking the market share and dealers have allowed it. Now dealerships desperately need the business and have a chance to sell a low margin product in high volume. Dealerships have the resources and customer base to take over the tire business, making aftermarket sellers nervous.
Tires are a huge retention tool for dealerships and service departments can benefit from taking advantage of it. But change starts at the top with Parts and Service Managers.
The three most important things consumers look for is trust, convenience, and price. The presumption that service centers are more expensive can erode trust, when most of the time dealerships offer a higher quality product. We have to communicate this to customers.
The key is to provide information, disclosure and transparency to your customers in order to build trust and loyalty. We can help you do that through service specials that offer complete descriptions, video assets that educate your customers, and multiple points of conversion, making convenience front and center.*
So, how will we help you get more website traffic and more customers in your service bays? By providing modern, effective service specials that can be marketed in a multitude of ways.
Best of all, we manage it for you!
We’ve taken often neglected, ineffective service specials and created the best, most effective coupon solution available.
Don’t just let your service specials sit on your website. If you have the best coupon solution out there, then use them to your advantage!
Contact us for more ideas on how to get the most leverage out of your service specials.
*Thank you to FixedOPS Magazine for providing some of the content in this article.
Take a look at the live demo and then contact us to hear about our specials. No obligation. No contract. Best product at the best price. Start getting more traffic and conversions today.
To change an industry, you need BIG IDEAS. Our ideas are HUGE, and our goal is nothing less than completely shattering people’s ideas of what is possible with Service Marketing, and showing them products and solutions that will exceed all expectations while driving your revenue and profit through the roof. Come take a ride with us – this is going to be a fun journey!