Fixed Ops Marketing Presents

Maximizing Fixed Ops Revenue with Cutting-Edge Technology

April 2, 2025

In today’s automotive market, dealership service departments are the backbone of profitability. With shrinking new car margins, fixed operations offer a crucial opportunity to drive long-term revenue. The key to success? Leveraging advanced technology solutions to streamline operations, enhance customer experience, and maximize efficiency. FixedOPS Marketing’s ADVANTAGE, PERFORMANCE, and PRESTIGE solutions empower dealerships with data-driven tools that increase service appointments, boost retention, optimize revenue, and bring back inactive customers.

The Power of Data-Driven Fixed Ops Solutions

Dealerships that embrace technology outperform competitors by providing a seamless, customer-focused experience. FixedOPS Marketing’s solutions leverage cutting-edge digital strategies, including:

1. Online Scheduling: Converting Clicks into Appointments

A user-friendly online scheduling system is a game-changer for fixed operations, as it meets customers where they’re at. Consumers expect the convenience of booking service appointments anytime, anywhere. FixedOPS Marketing’s PRESTIGE solution simplifies this process with a dealership-branded, SEO-optimized online scheduling tools that increase conversions.

🔹 Why it works:

Reduces friction in the booking process.
Increases appointment volume through digital convenience.
Integrates seamlessly with dealership management systems (DMS).
Provides you with all leads, even incomplete ones.

2. Mobile Solutions: Meeting Customers Where They Are At

With mobile-first technology, dealerships can capture more service business by offering easy-to-use, mobile-optimized service tools. FixedOPS Marketing’s PERFORMANCE solution enhances customer engagement with a fully responsive mobile experience, ensuring customers can be educated on the service details, book appointments, and receive personalized video text explainers on the go.

🔹 Benefits of mobile-driven fixed ops:

Improves customer retention by offering convenience.
Encourages repeat visits with mobile-friendly communication.
Increases upsell opportunities through targeted campaigns.
Increases lines per RO.

3. SEO-Optimized Content & Dealership-Branded Video

A dealership’s online presence is critical for attracting new service customers. FixedOPS Marketing’s PRESTIGE solution leverages SEO-driven strategies and dealership-branded videos to dominate local search rankings. By optimizing fixed ops content and integrating high-quality, effortless video, dealerships see higher engagement, increased website traffic, and more service appointments. PLUS, you don’t lift a finger. This technology is entirely automated and hands-off.

🔹 Why SEO and video matter for fixed ops:

Increases visibility in local search results.
Builds trust and credibility with professional service videos.
Drives organic traffic and higher conversions.
Creates engagement and following on social media.

Why FixedOPS Marketing’s Solutions Are a Game-Changer

Unlike generic marketing tools, ADVANTAGE, PERFORMANCE, and PRESTIGE are tailored specifically for dealership service departments. These solutions transform fixed ops into a profit center by:

✅ Driving more service appointments through digital conversions.
✅ Enhancing customer experience with mobile-first technology.
✅ Boosting organic reach and conversions with SEO and video marketing.

By integrating these powerful tools, dealerships can increase fixed ops revenue, improve retention, and future-proof their service departments.

And, you’ll be grateful to know that you will not be lifting a finger. These solutions are instant, automated, and really do work. We will make your work life so much easier.

Ready to Take Your Fixed Ops to the Next Level?

Partner with FixedOPS Marketing and turn your service department into a revenue powerhouse. Contact us[LINK] today to learn how ADVANTAGE, PERFORMANCE, and PRESTIGE can drive more traffic, appointments, and profits to your dealership.