Everyone knows how video has reshaped the search experience for customers. Now, it’s reshaped the fixed operations department. Managers in fixed operations can’t afford to overlook the power of video marketing anymore. In an era where customer experience reigns supreme, integrating video into your marketing strategy is not just a trend; it’s a necessity. And, unlike in past years, video is no longer laborious and expensive. AI and automation has changed the game and simplified technology for dealers.

Leveraging video marketing is crucial for attracting and retaining service customers. If you’re not using video, you’ll be missing:

1. Enhanced SEO and Visibility:

• Video content is favored by search engines, giving your dealership’s online presence a significant boost.
• Incorporating videos on your website and social media platforms enhances SEO, making it easier for potential customers to find your service department when searching for automotive solutions.
• Improved search rankings translate to increased visibility, ensuring your dealership is top-of-mind when customers are in need of service.

2. Engaging and Educational Content:

• Video provides a dynamic medium to showcase your service offerings in an engaging and easily digestible format.
• Informative videos highlight common automotive issues, maintenance tips, and the expertise of your service team.
• Educating customers through video content not only positions your dealership as a trusted authority but also instills confidence, encouraging customers to choose your service department over the competition.

3. Personalized Customer Connection:

• Video allows you to put a face to your service department, fostering a personalized connection with customers.
• Introduce your service team, showcase the state-of-the-art facilities, and communicate the dedication to customer satisfaction.
• Establishing a personal connection through video creates a sense of trust and familiarity, making customers more likely to choose your dealership for their service needs.