“Exploring AI with ChatGPT: A Training Session” is a Digital Dealer 2023 workshop session for understanding AI technologies like ChatGPT.
Month: January 2025
Explaining Fixed Ops Analytics and Reporting
Measuring and understanding your analytics and reporting can be a daunting task for any Fixed Ops Director. We’re breaking down analytics in easy terms here.
Executive Spotlight (AutoSuccess Magazine) – Russell B. Hill
Russell B. Hill talks fixed ops marketing and the automotive industry with AutoSuccess Magazine in the Executive Spotlight!
Everything Has Changed. HAVE YOU?
Modern communication platform: customers can text, email, call, map, print,
schedule service, and get directions. Educate your customers beyond oil changes with embedded videos. Increase your lines per RO.
Entice Customers Now – Take a Look at Your Website
Make sure that your website is in the best position to convert customers. People are looking for deals more than they ever have. Make those deals worth it.
Ed Roberts & Natasha Fay Cox on What the Fixed Ops?! NADA 2023 Special Edition
Ed Roberts of Bozard Ford and Natasha Fay Cox of Quantum5 join us on this NADA 2023 special edition of What the Fixed Ops?!
Define Your Own Metrics for Success + Federal Reserve Case Study
Important to your overall digital marketing strategy is how you define success and failure. There’s a lot more to marketing than questionably-defined conversions. You are the purveyor of your service department. You define your metrics for your success. Create a definition that makes sense to your dealership business. When it comes to analytics and data, trust but verify! The numbers are shockingly easy to fudge and I’ll show you just one real-world case study of how that’s been done on a country-wide scale.
Driving Success: How to Bridge the Gap Between Dealership Departments
Do you have division in your dealership? Are projects launched by one department hurting others, is turnover high and staff grumpy? In this blog post, we will explore strategies that eliminate silos and foster a culture of collaboration and respect.
Don’t Let the Numbers Fool You
Data tells the ultimate truth, yes? Only under the condition that they are presented neutrally. There are endless ways to manipulate their representation—which can fool nearly everyone.
Don’t Miss January 2021’s Fixed Ops News
This month we launch email marketing templates – free to all clients. We visit the guys over at Car Guy Coffee podcast. See what else here!
