Art Shaw & Kathleen Long on What the Fixed Ops?! NADA 2023 Special Edition
Charity Dunning
Dealers lose 80% fixed ops business post-warranty and that's just not acceptable anymore. Art Shaw with RepairPal shares why.
What the Fixed Ops?! Special Edition
Art Shaw & Kathleen Long
National Automobile Dealers Association (NADA) 2023
We’re looking to Art Shaw and Kathleen Long to tell us about transparency and fair pricing. Consumers want quality. They’ll pay for it. But they won’t necessarily believe the dealer, given the standard of practices over the years.
Fixed ops is where the ongoing relationship with the customer is built. The customer journey, revenue generation, and online experience are all topics today!
We discuss how to make customers comfortable with your dealership pricing today on this episode of What the Fixed Ops?! NADA 2023 Special Edition!
Want more service marketing tips?
Contact us at marketing@fixedopsmarketing.com and we’ll help you with any questions that you may have with your service marketing needs and concerns.
January 31, 2024
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