Important to your overall digital marketing strategy is how you define success and failure. There’s a lot more to marketing than questionably-defined conversions. You are the purveyor of your service department. You define your metrics for your success. Create a definition that makes sense to your dealership business. When it comes to analytics and data, trust but verify! The numbers are shockingly easy to fudge and I’ll show you just one real-world case study of how that’s been done on a country-wide scale.
Category: Articles
Articles, tips, checklists, and news from FixedOPS Marketing all written for service directors, service managers, fixed ops directors, and fixed ops managers, and general managers. Check it out if you are a manager in the fixed ops automotive industry!
Don’t Let the Numbers Fool You
Data tells the ultimate truth, yes? Only under the condition that they are presented neutrally. There are endless ways to manipulate their representation—which can fool nearly everyone.
10 Tips to Avoid Post-Pandemic Deceptive Business Practices this Holiday Season
This article is to remind our partners to be aware of dishonest and deceptive business practices in the post-pandemic holiday season.
Are You Losing Your Fixed Ops Digital Customers?
Enhance your customers’ online journey! Learn how to improve organic search rankings, optimize SEO landing pages, and get more conversions. Educate your online visitors and turn those visitors into leads with these fixed ops digital resources.
New Technology for Fixed Ops Parts & Service Departments – by Partsedge and FixedOPS Marketing
PartsEdge and FixedOPS Marketing guide fixed ops departments through new service technology, keeping you competitive and saving you time.
Fixed Ops Solutions That Are Different
FixedOPS Marketing’s founders saw the gaps in existing fixed ops solutions and set out to fill those gaps with modern technology and a fresh perspective on video marketing and automation.
Explaining Fixed Ops Analytics and Reporting
Measuring and understanding your analytics and reporting can be a daunting task for any Fixed Ops Director. We’re breaking down analytics in easy terms here.
11 End-of-Month Time-Savers for Fixed Ops Directors
Eliminate tedious and monotonous tasks. Trust a vendor’s service and solution. Don’t take on tasks during the busiest time of the month.
Video Production for Fixed Ops Made Easy
The bread and butter of the dealership’s entire marketing plan no longer has to be an afterthought. Now there exists a simple dealership-branded video production solution for fixed operations where videos can be created and distributed in three minutes.
Competing with Dealerships with High-Budget Marketing Departments
Fixed Ops Managers are busy people and not every dealership has the budget that large-scale dealerships have the benefit of employing. Today we’ll explore some ways that fixed operations can genuinely compete with dealerships when it comes to service marketing.
